In recent years, rising disposable income has aided the growth of Indiaโ€™s beauty and personal care market. The beauty and personal care business in India has a golden potential to expand enormously, thanks to rising disposable income, demand for better products, and a growing expectation among Indian consumers to look well. In terms of development, cosmetics, fragrance, menโ€™s grooming, and skincare are predicted to beat generic categories. Because generic categories like bath and shower, hair care, and oral care already have high penetration and are well-established, growth will be slow. These sectors are dominated by multinational conglomerates with brands that provide practical benefits and high value for money. Herbal cosmetics are seeing a significant increase as people become more aware of the disadvantages of using chemical cosmetics on a regular basis.